Our Mission:

• To support research, preserve habitats, and develop programs that educate the public and increase their awareness of the plight of the rhinoceros.
  
  
• To establish a presence within the zoo and wildlife conservation community as a source of support for research, funding, and technical assistance.
  
  
• To increase awareness using traditional and non-traditional marketing strategies--nationally and internationally.
  
  
• To launch and provide funding for research on enhancing the reproduction of the rhinoceros.
  
  
• To develop and support in-situ conservation programs.
  
  
• To garner increased assistance from governmental agencies.
  
  
• To create and market new approaches to focus worldwide attention on the dire state of the endangered rhinoceros and their illegal poaching.
  
  
• To launch and provide funding for research on enhancing the reproduction of the rhinoceros.
  
  
• To develop and support in-situ conservation programs.
  
  
• To garner increased assistance from governmental agencies.
  
  
• To create and market new approaches to focus worldwide attention on the dire state of the endangered rhinoceros and their illegal poaching.